Tourism: The overall strategy for the Tourism sector is to treble national earnings by increasing international arrivals from 1.6 million to 3 million, while also increasing the average spending per visitor from Kshs. 40,000 to 70,000. In this regard, three Tourist Resort Cities will be established in the next five years: one in Isiolo and two at the Coast to enhance bed capacity and improve the standards of tourist accommodation and facilities.

In the tourism sector, Kenya aims to be one of the top ten long-haul tourist destinations in the world, offering a high-end, diverse, and distinctive visitor experience. Specific strategies for realising this aim will include: (i) aggressively developing Kenya’s coast by establishing resort cities in two key locations; (ii) achieving higher tourist revenue yield by increasing the quality of service and charges in country’s premium safari parks, and by improving facilities in all under-utilised parks; (iii) creating new high value niche products (e.g. cultural, eco-sports and water-based tourism); (iv) attracting high-end international hotel chains; and (v) investing in new conference facilities to boost business tourism.

Projects and Programmes for 2008-2012

  • Development of 3 Resort cities – Isiolo, Diani and Kilifi
  • Premier Parks Initiative -This will involve branding of the most popular parks with the aim of offering high quality experience at premium rates.
  • Under-utilised parks initiative - The existing facilities and infrastructure in these parks will be rehabilitated and expanded.

Other Programmes

  •     Amusement Park at Bomas of Kenya
  •     Building new exhibitions galleries for the Nairobi National Museums
  •     Development of World heritage sites as tourist destinations (Lamu, Mt. Kenya and Sibiloi)
  •     Health spas at Geothermal sites
  •     Business and conference tourism initiative
  •     Tourism Marketing and Recovery Strategy
  •     Classification of all tourism facilities
  •     Reclaim Wildlife corridors and migratory routes (Mt Kenya and Kitengela)
  •     Senior citizen assisted living facilities/wellness centre

Also of concern is the development of niche products like;  Eco-tourism, Cultural Tourism, Local Tourism entrepreneurship,  Water-based tourism,  Sports tourism,  Cruise tourism
Bird tourism and Agro-tourism.

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